Guide to Grassroots Organizing with the Internet

Posted by on May 20, 2005

[posted from Public Education Network newsblast]


The Internet is transforming the way nonprofits organize, energize and mobilize activists in support of a cause. It?s a low-cost way to reach more activists quickly and inspire more of them to act. Using the Internet for grassroots advocacy — or influencing the public to agree with an organization?s opinion and to help influence policy makers through personal contact, phone calls, letters and the media — can be highly effective. What organizations are realizing is that online grassroots advocacy is about more than just sending an email action alert. It?s about building an ongoing relationship with a loyal network of constituents ready to support the issues most important to the organization. It?s also about engaging constituents in a dialogue with their legislators on issues, not just on specific votes. This guide covers the key topics any organization should consider when planning an online advocacy program or strengthening an existing one. From trends in online advocacy to building an email list, creating compelling online advocacy campaigns, fostering loyalty to the organization and measuring online program results, it will help you to create and implement a successful, ongoing online advocate relationship program.

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