Creating a Persona: A Powerful Tool for Focusing on the Right Audience

Posted by Iris Creative Group on November 6, 2017

Tomorrow’s eblast. Next week’s appeal letter. December’s gala invitation. Does your to-do list go on and on? And on?

How about the list of people you need to reach with all those messages? Your donors, your volunteers, your board, your clients, the media…
Sure, you know that different groups within your audience have different needs and interests. But with so much to do, who has time for segmentation? Targeted messages? Personalization?

If you only have time for one version of that next eblast, letter or invitation, how do you choose the message that will have the greatest impact? The one that hits home with the people you most need to “get you.”

It’s impossible.

Unless you know your audience.

Really know your audience. Well enough to choose the group that has the most impact on your future. Well enough to speak to them in a way that inspires them to get more deeply involved. Well enough to get them excited to bring their friends.

In this session, you will:

  • Out of all the people you could focus on, who will give you the greatest return for your effort
  • How to search in data you already have to profile your ideal audience
  • How to go beyond simple demographics to create a powerful focusing tool call a persona
  • Ways to use that persona to understand, write for and create programming efficiently and effectively

Creating a Persona: A Powerful Tool for Focusing on the Right Audience
Master Class Webinar
Tuesday, November 14, 2:30 p.m. Eastern

All attendees can ask questions by phone or email after the class.
Can’t make it live? You can access a replay later.

$49 – Register Now!

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