Behind the Headlines: How to Make Your Work Stand Out

Posted by University of Pennsylvania on February 20, 2017

Penn Center for Public Health Initiatives
When: Thursday, February 23, 2017
Seminar Talk with Holly Auer at 3:30 followed by a CPHI Fellow Networking Reception at 5:00

Behind the Headlines: How to Make Your Work Stand Out

In a crowded marketplace of big healthcare ideas, how can you make your work stand out and make headlines? In this talk, you’ll learn how the media gets ideas, how to work with institutional communications professionals to publicize your research and clinical care innovations, what role social media is playing in communicating directly to the public, as well as tips and tricks for communicating about complex medical and science topics with the lay press.

Holly Auer is the Corporate Director of Communications for Penn Medicine, which includes the University of Pennsylvania Health System and Perelman School of Medicine. She leads the daily operations and long-term planning initiatives for Penn Medicine’s Communications department, managing a staff of 12 communications professionals focusing on media relations, internal publications, and social media. She came to Penn in 2007 after spending the early part of her career as a newspaper health care reporter, during which time she specialized in coverage of underpublicized issues relating to vulnerable populations including women, children, minorities and low-income families. She previously worked for The Buffalo News, The Post & Courier in Charleston, S.C. and the Scripps Howard News Service in Washington, D.C., and freelanced for magazines including Glamour, Self and Prevention. She is the recipient of numerous national and statewide awards for her writing and editing as both a journalist and a public relations professional, and twice was awarded the Association of American Medical Colleges’ top prizes for excellence in communications and public relations, including for her leadership of the book project To Spread the Light of Knowledge: 250 Years of the Nation’s First Medical School, and a yearlong slate of other communications activities to mark this historic milestone at Penn Medicine. She is a graduate of Syracuse University, where she majored in magazine journalism, and she earned a master’s degree in bioethics at Penn.

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