PCCY Becomes “Children First”

Posted by Children First on August 10, 2021

For 40 years, Public Citizens for Children and Youth (PCCY) has put children first. Now it’s official with our new name: Children First. This is more than a name change; it is a fitting and timely recognition that the needs and new challenges of today require a stronger, focused effort.

Born in a city of so many firsts, Children First has led the charge for children by considering all their needs and the many substantial risks and challenges they are forced to face in order to succeed. We know that generational poverty, structural racism, and lack of resources have created enormous barriers. When we put our children first, we tear down those barriers.

By packaging the past 40 years of PCCY success and strength under the new name Children First, we are issuing a directive, setting a tone, and igniting a rally cry for the next 40 years: “Policy makers, politicians, and presidents – put children first!”

That was our rally cry on August 5 when, surrounded by 350 playful children at Kids Game Day, we made our official name change announcement. The children’s smiles and laughter inspired us and renewed our commitment to building a better future for them.

Under our new name, we will blaze the trail for more substantial policy changes like CHIP that will make a lasting difference for children and families.

Our new name succinctly describes our 40-year past and future of putting children first.  Same strength and same commitment combined with new opportunities and a new name. Children First.