The Fight Against Tobacco: National and Local Legislation, Regulation, and Communication

Posted by University of Pennsylvania on October 24, 2016

The Fight Against Tobacco: National and Local Legislation, Regulation, and Communication
Featuring perspectives from the U. S. Food and Drug and Administration (FDA) and Philadelphia’s hard-hitting “Break the Cycle Campaign”

Thursday, November 3 12:00-1:30pm

Steinberg Hall – Dietrich Hall Room 1206
3620 Locust Walk, Philadelphia, PA

Description:

This seminar will feature perspectives from both National and Local government on the legislation, regulation, and communication surrounding tobacco. We will first look at this through the lens of the Food and Drug Administration (FDA) for a brief history and an overview of the Tobacco Control Act, in addition to regulation set by the FDA Center for Tobacco Products. Much of the communication from the FDA to users is through mandatory labeling, but also comes in the form of media campaigns. Philadelphia’s approach to tobacco will then be discussed through the history, framework and policy work of Get Healthy Philly, specifically their Break the Cycle mass media campaign that uses real tobacco industry quotes and local data. The talk will touch on the approach, implementation, and next steps of this hard-hitting media campaign. You don’t want to miss this!

http://www.cphi.upenn.edu/The-Fight-Against-Tobacco-National-and-Local-Legislation,-Regulation,-and-Communication.html