SPIN Project Media Academy

Posted on May 2, 2003

[posted to Comm-Org]

From: Abbey Glenn

Presented by the SPIN Project, this residential retreat offers progressive leaders accessible, comprehensive communications training and support, in order to help organizations dedicated to social change become more media-savvy. The SPIN Academy provides training and development in:
? Specific communication tactics & skills;
? Strategic communications planning;
? Organizational capacity building through more effective communications;
? Communications leadership growth and networking.

The SPIN Academy is ideal for activists who work regularly with the media, who are in a position to share their media skills to help develop leadership skills in colleagues and allies, and who will use strategic communications to help build a stronger progressive movement.

Participants benefit from more than 15 interactive workshops led by experienced trainers on topics like Strategic Communications Planning, Coalition Communications, Fundraising For Communications, Developing Relationships With Reporters, Reaching The Right Audience, and Communications for Communities of Color. Participants also meet one-on-one with expert consultants, build individual media strategies, and receive valuable resources and materials to support their ongoing media work, including the Train the Trainers Kit to help participants lead media trainings of their own.

Participants also develop cross-movement relationships with other activists faced with the challenge of earning media attention for progressive issues, and deepen their understanding of the connection between strategic communications and the success of the progressive movement.

The SPIN Academy 2003 is a five-day residential media skills training retreat, held July 16 – 20, 2003, near Petaluma, California. The total cost per person for the Academy is only $250. Admission to the 2003 Academy is by application; the deadline to apply is May 19, 2003. Applications and complete Academy information are available online at http://www.spinproject.org/whatwedo/academy2003.html, or call the SPIN Project at 415-284-1420.

Don?t miss this unique opportunity apply now!


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