What Gen Z Wants: The Future of Volunteerism
Posted by Do Something on September 1, 2026
Gen Z and Gen Alpha have emerged as the most socially conscious generations we’ve seen yet, but they’re also more discerning with their time. Do Something and American Red Cross set out to answer the question: How do you capture the attention of Generation Z and Generation Alpha to recruit them to volunteer or serve?
When it comes to motivating Generation Z/A to participate in causes or volunteerism, three key factors stand out: Community Impact, Connections and Careers.
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