Website User Experience for Nonprofits

Posted by Interactive Mechanics on April 11, 2016

Website User Experience for Nonprofits
a user-centered approach to website maintenance
Thursday, May 5, 2:00 – 5:00 PM
CultureWorks (1315 Walnut Street, Suite 320)

At its core, User Experience (UX) is how your audience feels about using a product, system, or service, whether you’re designing a website, an exhibit, or a toaster. How can you make something useful, easy to use, and enjoyable? How do you know if your target audience is having a good or bad experience?

Bring questions you have about your current website, and we’ll walk through a series of practical activities to assess your website from a user-centered point of view. We’ll work together to conduct user testing, evaluate visitor behavior with Google Analytics, and build a maintenance plan you can take with you. We’ll also cover topics like conducting a heuristic evaluation to help you discover potential usability problems.

You’ll work hands-on with your peers and our team to come up with concrete changes, and you’ll walk away with a pile of feedback, a better understanding of actual user behavior and typical expectations, and a strategy to implement improvements.

This workshop is for anyone managing or updating their organization’s website, and you’ll need a laptop, access to login to your website, and Google Analytics already installed. You don’t have to be a developer or a designer to integrate UX research and design into your practice. And you don’t have to do a full website redesign to make impactful changes now.

Register here.

https://interactivemechanics.ticketleap.com/website-user-experience-for-nonprofits/dates/May-05-2016_at_0200PM

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Interactive Mechanics is a digital design firm that partners with cultural, educational, and care organizations on design, development, user experience, and strategy. Our team builds beautiful, user-centered digital projects for web, mobile, and in-gallery exhibits that empower, educate, and inspire your audiences.

Michael Tedeschi, Owner and Creative Director, has nearly a decade of industry experience in design, development, and user experience, having worked on over 125 digital projects throughout his career. He previously led the UX teams at Azavea and Night Kitchen Interactive, and he has spoken at dozens of local and national events, including THATCamp Prime, John Hopkins University, UX Burlington, and Girl Develop It.