Webinar – Your Step-by-Step Guide to Writing Direct Mail Appeals That Motivate Donors to Give and Give Again

Posted by Charity How To on January 15, 2019

When: Thursday, January 17, 2019, 3 PM

This webinar will lead you step by step through the creation of a powerful and effective direct mail appeal. From concept to writing, design, to printing and mailing — you’ll master the elements of success in direct mail fundraising. Some of these fundraising techniques will surprise you … but these are the things that move donors to respond, as proven again and again from real-world fundraising experience. Your presenter, Jeff Brooks, has been a fundraising professional for more than 25 years. He has written and directed thousands of direct mail projects for nonprofit organizations across North America and Europe. Using tons of real-life examples, he’ll show you the tested and proven best practices for appeal letters that get results.

You’ll learn from this Live Webinar:

  • How to create a reply coupon that sweeps in donations
  • How to write an appeal letter that your donors will read, understand, and enthusiastically respond to
  • How to make an outer envelope that virtually commands people to open it
  • How to write the rest of the direct mail package that brings it all together
  • And MORE!


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