Web Based Marketing: e-Marketing Strategies for Lean Times

Posted by on June 20, 2003

TechFoundation, United Way of Southeastern Pennsylvania and Teaming for Technology invite you to register today for the following TechConnect seminar, to be held Thursday July 10th at the UWSEPA.

Web Based Marketing: e-Marketing Strategies for Lean Times

This presentation delves into the practical and theoretical considerations involved with harnessing powerful Web Based Marketing tools. Using the web to broadly market programmatic and organizational efforts is not always enough. This seminar will cover what managers should do to insure that a Web Based Marketing effort focuses on specific organizational priorities, and that the most appropriate internet tools are put to work to motivate target audiences to take desired actions. This different approach to Web Based Marketing will get results, and at the same time will forward the missions, goals, and priorities of today’s nonprofit organizations.

Attendees will:
– Clearly understand what opportunities the internet presents to nonprofit organizations and how to tap into their expertise to take advantage of those opportunities
– Explore the unique strengths of websites and email and some of the ways that those strengths can be harnessed
– Learn the basic steps to getting a Web Based Marketing effort underway and some of the keys to success.

Presenter: Joe Barone, Managing Director, Virtu Interactive.
Date: Thursday, July 10, 2003
Time: 9:00 AM – 12:00 PM
Location:
United Way of Southeastern Pennsylvania
Seven Benjamin Franklin Parkway
Philadelphia PA 19103

Fee:
It is absolutely free to T4T members. The cost will be $20 for non-T4T members. For more information about how to become a member, contact:[email protected]

Who should attend?

All are welcome, but this presentation will be particularly useful for board members, CEOs, COOs, CFOs, and other nonprofit executives.

Network with colleagues, enjoy a free breakfast, and learn how to use the Internet to support your mission!

What is the format for this event?

During the session, there will be a presentation, with time allotted for questions, announcements, and shoptalk. Breakfast will be provided beforehand.

Do I need any technical expertise to benefit from attending this series?

No. This is a non-technical presentation designed for professionals who are experts in other aspects of nonprofit administration, planning, and implementation.

To register: http://techconnect.kintera.org/philadelphia