Using Data to Better Match Students to College

Posted by on July 29, 2013

New programs use data to steer poor kids into college
By     Jon Marcus
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Thick white envelopes are landing in the mailboxes of thousands of high-school juniors nationwide this summer, with hip graphics in greens and blues and colorful photos of happy-looking people just like them.

In simple but carefully chosen language, the mailings try to persuade these students of something that research shows they don’t necessarily believe: that they can get in, and afford to go, to college.

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