The Dynamics of Visual Merchandising for Neighborhood Retailers

Posted by on November 2, 2009

The Dynamics of Visual Merchandising for Neighborhood Retailers

The Enterprise Center, Studio C, 4548 Market Street. Wednesday November 18th, 2009 @ 6-8PM.

The Retail Resource Network
Visual merchandising is creating visual displays and arranging merchandise within a store to improve the layout and to increase traffic and sales. Your presentation can be a key differentiating factor that makes you more competitive, and more profitable. Learn simple, cost-effective ways to make the most profitable use of every square foot in your store.

In this workshop you will learn:

* How and why customers shop – how you can profit from this knowledge.
* How to create a three dimensional “planagram” including: store displays, windows and overall store design
* How to best display products to capture customer interest.
* How to create inexpensive displays that will attract attention.
* How to position your shops fixtures to improve store “shopability”.
* What types of fixtures work well, where to get them and how much they cost.
* About real life examples of what works and how to improve your store

Presenters include:
Anne Cecil, Program Director & Professor of Design & Merchandising, Drexel University
Iola Harper, President IgC Consulting
Megan Staples, Naythons Display Fixture Co.

The cost of the workshop is $25.  Register Online online at http://www.retailresourcenetwork.com.

For more information visit the website or contact Andrew Toy at [email protected] or (215) 243-4101.