Senior Specialist for Communications and Marketing, University of the Arts

Posted by on November 25, 2013

Senior Specialist for Communications and Marketing, University of the Arts
Posted on: November 6, 2013

POSITION: Senior Specialist for Communications and Marketing

DEPARTMENT: Pew Center for Arts & Heritage

REPORTS TO: Executive Director

The Pew Center for Arts & Heritage is a multidisciplinary grantmaker that supports culture in the greater Philadelphia area, and is funded by The Pew Charitable Trusts. The Center is also a hub for research and knowledge-sharing on issues critical to cultural practice.

POSITION OVERVIEW:

The Senior Specialist for Communications and Marketing manages the implementation of The Pew Center for Arts & Heritage’s (Center’s) communications and brand strategies in order to strengthen the Center’s engagement with its constituents, and manages the Center’s marketing consultation program for grantees. This work is performed in alignment with the goals of The Pew Charitable Trusts (Trusts), the Center’s sole funder, and serves to inform key audiences and to protect and advance the brands of both the Center and the Trusts.

Ensures that the organizational vision and values are successfully expressed and integrated across all Center communication channels and vehicles—including print and online publications, the website, social media initiatives, email applications, marketing and public/media relations—and that the Center is strategic and consistent in its visual identity and public messaging internally and externally.

Reporting to the Executive Director, serves as the Center’s strategic communications and marketing expert and advisor internally, and as a member of the Center’s senior staff team. Advises the Center regarding communications and brand strategy in alignment with the funder’s directives, and coordinates a team of five, including two direct reports.

RESPONSIBILITIES:

1. Implement an integrated communications and engagement strategy to raise the Center’s visibility and reputation, connect with constituents, and support the Center’s visibility and impact goals:

• Manage internal and external communications strategies in support of the Center’s vision and key messages.
• Ensure adherence to the Center’s visual and editorial style and compliance with brand standards/guidelines.
• Serve as liaison to the Trusts’ communications staff.
• Manage constituent database research efforts in order to understand, segment and communicate with constituents.

2. Oversee the creative and editorial direction, development, production and execution of all external communications and content (website, print and online publications, social media, video, marketing and advertising):

• Manage overarching strategy for the Center’s website, e-mail and social media presence, set procedures for development and inclusion of content and ensure editorial standards.
• Manage timely production of communications content according to an annual editorial calendar.
• Oversee the production and distribution of the Center’s e-newsletter.
• Use tools such as Google Analytics to evaluate the effectiveness of the Center’s online presence; share data with leadership team; recommend and implement changes as appropriate.
• Serve as primary liaison to outside communications and creative services vendors, including marketing, printing and/or graphic design agencies.

3. Under direction of Executive Director, orient staff to serve as Center ambassadors:

• With Executive Director, lead regular communications trainings for staff and leadership.
• Provide consistent updates on and context for status of Center engagement efforts for leadership and staff.
• For Executive Director, draft internal and external statements, including those concerning policy, programs, events and news affecting the Center.
• With Executive Director, provide key messages and talking points to leadership and staff, as needed.

4. Manage Center’s Marketing Consultation Program for Grantees

• With Program staff input, identify marketing and audience engagement experts to consult with Center constituents as part of grant application process.
• Working with Program staff, grant applicants, and consultants, schedule consultations. Keep Meeting and Event Planner apprised so travel arrangements can be made.
• Stay current with arts and heritage marketing experts, field-wide trends, and the greater Philadelphia arts ecology.
• Oversee marketing consultations with grantees, participate in them as appropriate, evaluate consultations annually.

Application deadline: November 27th. Please include two writing samples.

http://www.idealist.org/view/job/MwXw7gb9cw8d