Reaching Underbanked Consumers Through Mobile Services
Posted by on September 19, 2011
Reaching Underbanked Consumers Through Mobile Services
Underbanked consumers need minute-to-minute information about their finances, and mobile financial services are well suited to deliver it. Although these consumers often have insufficient access to financial services, their access to mobile phones is fairly widespread. This disparity suggests a large opportunity exists for financial providers to effectively serve the underbanked population using the mobile channel.
We invite you to download the White Paper here to learn more about the mobile opportunity.
You can also check out a two-page InBrief summarizing the key takeaways from the paper.
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