Shelters to Enter “Hard to Place” Marketing Competition

Posted by on September 22, 2008

Maddie’s Fund Invites Shelters to Enter “Hard to Place” Marketing Competition
Deadline: October 31, 2008

Maddie’s Fund ( and ( have announced a $300,000 marketing competition for member shelters and rescues.

Animal organizations that have created successful strategies to find homes for hard to place dogs and cats are invited to apply. “Hard to place” includes elderly, blind, deaf, disfigured, black, shy, or plain pets, or cats and dogs that require in-home medical or behavioral care. The program seeks quantifiable measures of success, including percent and total numbers of hard-to-place animals adopted.

Winners will receive $500 to $25,000 each. Last year’s program presented cash awards to more than a hundred organizations.

See Maddie’s Fund Web site for complete program guidelines.

RFP Link:

For additional RFPs in Animal Welfare, visit:

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