Online Marketing Coordinator, Philabundance
Posted by on June 11, 2012
Online Marketing Coordinator, Philabundance
Posted on: May 24, 2012
The Online Marketing Coordinator is charged with helping to set the online marketing strategy and execute the initiatives. The Online Marketing Coordinator will oversee the website and social media vehicles to ensure the website effectively and dynamically communicates Philabundance’s mission. She/he will play an integral role in growing the email list and online donations.
Specific Responsibilities:
Updating the website daily and overall management of content and functionality
Working across development and marketing with the marketing and to create e-solicitations and optimize direct mail via the website
Manage and write e-marketing communications and grow subscriber list
Overseeing email database.
Ensuring the development, production, testing and delivery of email campaigns by required deadlines.
Identifying opportunities to evolve online marketing strategies for campaigns results and marketplace/industry trends
Keeping abreast of industry benchmarks and trends, and socializing that knowledge across the team and organization
Review and monitor Website analytics.
Execute SEO (Search Engine Optimization) for primary areas of website.
Shoot short videos and edit for content on YouTube, Facebook and the website
Identify opportunities for improving user experiences on website
Maintain social networking tools Facebook and Twitter
Add contacts to e-newsletter database from volunteer forms and event registration
Qualifications and Experience:
Four-year college degree, emphasis in marketing a plus
Computer skills: Word, Excel, WordPress, Outlook, Internet, Microsoft Power Point, Publisher, CSS, Adobe Photoshop Elements and basic knowledge of HTML
Well versed in social networking marketing
Experience with video editing manager, imovie (a plus)
Posses marketing experience in a business setting or a non-profit
Familiarity with Convio platform ( a plus)
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