Nonprofit Branding on a Shoestring

Posted by La Salle Nonprofit Center on January 23, 2017

Brand Power

Are you among the many nonprofits that fails to view its brand as a strategic asset? Branding expert Nathalie-Laidler-Kylander emphasizes that while a brand is a fundraising tool, it also plays a key role in strengthening an organization and furthering its mission.

“Brand is so much more than a logo and should be managed with the goal of supporting mission impact, not just fundraising or PR. In those organizations where brand is not connected to the mission and values, the result can be confusion, as well as distrust or misunderstanding by external stakeholders, including donors, beneficiaries, and partners. All of these limit the ability of the organization to implement its mission and achieve impact,” Laidler-Kylander says.”

She adds that “many organizations also fail to understand the important role a brand can play internally. While the external role a brand plays in building trust with stakeholders is fairly obvious, the internal role is less so. Organizations that engage internal stakeholders, and help them to understand and internalize the brand, increase organizational cohesion and effectiveness.”

So let’s agree that branding is crucial to the success of your organization. Our upcoming class, “Nonprofit Branding on a Shoestring” will show you that you don’t have to have a big budget to learn to recognize and utilize the power of your organization’s brand.

When: February 10, 2017, 9 am to 4 pm
Where: Beneficial Savings Bank, 1818 Market St., Phila.
Fee: $129 for members/$159 for Non-Members

Register now >
http://www.lasallenonprofitcenter.org/courses/marketing-communications/nonprofit-branding-shoestring/