Newsletters: Smart Strategies for Strong Outcomes

Posted by Iris Creative Group on September 17, 2018

You just wrapped your last campaign. When is the next time your community will hear from you? The silence donors hear after giving is a big contributor to weak retention rates.

If your fundraising communications are long on asks and short on stewardship—it’s time to fill that gap. Whether print or digital, a great newsletter can work magic.

Well executed newsletters motivate members, drive donations, and stoke the pride of alumni. But without a surefire strategy, a newsletter can quickly become a drain on your budget and your time.

Join us for our next Master Class to discover techniques and strategies for crafting a high-impact newsletter and streamlining your creative process. Beth Brodovsky of Iris Creative will show you how to turn your newsletter into one of your most productive pieces.

In this class you’ll learn:

• The pros and cons of print vs. digital

• Our top tips for inspiring content and design

• Steps to creating an editorial style guide that saves you time and empowers your colleagues

• Cost-controlling strategies for print newsletters

• Ways to measure your newsletter’s impact

Join us for this information-packed session that will help you take your newsletter to the next level (or inspire you to get one started)!

Who is this for?

Marketing, communications, stewardship, alumni relations and development staff—anyone responsible for connecting with your people and keeping them informed


Newsletters: Smart Strategies for Strong Outcomes
Instructor: Beth Brodovsky
Master Class Webinar
Thursday, September 27, 2:00pm Eastern

All attendees can ask questions by phone or email after the class.
Can’t make it live? You can access a replay for one week after class.


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