New Website: KnowHow2Go for College Readiness

Posted by on December 8, 2008

KnowHow2Go website helps with college prep

Young people in all socio-economic groups have college aspirations. In fact, eight out of 10 expect to attain a bachelor’s degree or higher, according to the US Department of Education.

But despite their aspirations, low-income students and those who are the first in their families to pursue higher education are severely underrepresented on college campuses. Studies show these students often lack the guidance they need to prepare for postsecondary education.

In order to turn these students’ college dreams into action-oriented goals, the American Council on Education, Lumina Foundation for Education and the Ad Council  have launched the KnowHow2GO campaign. This multiyear, multimedia effort includes television, radio and outdoor public service advertisements that encourage 8th through 10th graders to prepare for college using four simple steps.

The Four Steps to College
1. Be a pain – Let everyone know that you’re going to college and need their help.
2. Push yourself – Working a little harder today will make getting into college even easier.
3. Find the right fit – Find out what kind of school is the best match for you and your career goals.
4. Put your hands on some cash – If you think you can’t afford college, think again. There’s lots of aid out there.

To ensure that students and adult mentors who connect with the powerful messages of the PSA campaign can easily find real-time, on-the-ground assistance, the organizers have also built a strong grassroots network of partners. To date, more than 14 state and regional coalitions and 30 national partners have signed onto the campaign.

For more information, click here.

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