New Toolbox: Downtown & Business District Market Analysis

Posted by on June 7, 2002

[Community Development Banking listserv]

We in Wisconsin are developing on online toolbox so that communities can develop their own comprehensive market anlaysis studies and community business plans. I have posted some of the contents below. I know this is kinda long for the list serve and I also posted a link against the rules, but I thought this toolbox may be of interest to others. Its a work in progress but some essential sections are now on line.

Part I: Understanding Market Conditions
Getting Started
Creating a Building and Business Inventory
Surveying Business Operators
Analyzing Your Business Mix
Analyzing Your Trade Area
Analyzing Local Economics
Analyzing Customer Demographics and Lifestyles
Assessing Consumer Attitudes

Part II: Identifying Market Opportunities by Sector
Evaluating Retail Opportunities
Evaluating Service Business Opportunities
Evaluating Restaurant Opportunities Evaluating
Entertainment and Theater Opportunities
Evaluating Residential Opportunities
Evaluating Office Market Opportunities
Evaluating Lodging Opportunities

Part III:
Drawing Conclusions and Developing Recommendations
General Conclusions
Niche Recommendations
Clustering Recommendations
Mixed-Use Recommendations
Putting your Market Analysis to Work

J.D. Milburn
Small Business Specialist, Main Street
Bureau of Downtown Development
201 W. Washington Ave.
P.O. Box 7970
Madison, WI 53707-7970
(608)-266-8969 (Fax)

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