New Studies: Internet use by Latinos
Posted by on August 22, 2003
[posted from Philly Teaming for Technology listserv]
STUDY: INTERNET USE BY LATINOS
According to a new UCLA study, fewer Latinos use the Internet compared to non-Latinos, reports Hispanic Business. In addition, a much lower percentage of Latinos age 35 or older use the Internet compared to non-Latinos in the same age range. Jeffrey Cole, director of UCLA’s Center for Communication Policy, said the study helped identify several key issues about the use of the Internet by Latinos, the fastest-growing segment of the population. “Latinos express strong opinions about Internet access, trust of online information, their concerns about online privacy and credit card security,” Cole said. An article from CNN covering the same study chose to accentuate the positive, highlighting the findings that Latinos are getting online faster than other groups in the United States. The article also acknowledges the gender gap. Among Latinos, men who use the Internet outnumber women by 17 percentage points. The gender gap is four percentage points for Internet users overall. This is the third year the UCLA Internet Project has conducted the study, which covers more than 100 issues involving: who is online and who is not, media use and trust, consumer behavior, communication patterns, and social affects.
SOURCE: Hispanic Business; AUTHOR: AScribe News, Inc.
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