New MLK Day of Service Resources for 2005

Posted by on December 31, 2004

[posted to Higher Ed Service-Learning listserv]

New MLK Day of Service Resources for 2005

On January 17, 2005, Americans across the country will celebrate the national holiday honoring the life and work of Dr. Martin Luther King, Jr. For the past decade, many of you have organized King Day service events and activities involving hundreds of thousands of Americans in honoring Dr. King?s dream. Once again, through your efforts this year, our nation will honor King?s legacy by meeting community needs and making the holiday ?a day on,? not ?a day off.?

We are pleased to introduce you to several new resources available at http://www.mlkday.org to assist you in planning and marketing your service events and gaining successful media coverage. As we strive to grow the celebration to include even more Americans, it?s important that we present a clear and consistent message to the public. We encourage you to use these tools to help link what?s happening in rural and urban communities to create a national picture of King Day.

New Logos
A consistent logo used across the country helps spread the message of ?Make it a Day On, Not a Day Off.?

T-Shirts
Choose from several new MLK Day T-shirt decal designs to take to your local printer or place an order through the National Service Catalog. Catalog orders must be made by December 31, 2004.

Posters
Place your order today for free event posters. Posters feature three inches of white space at the bottom to publicize your event information. Please order in quantities of 25. Maximum order is 100 posters. Email rshamieh@cns.gov with your order and mailing address.

Fliers and Event Ads
A variety of localizable fliers, posters, and print ads have been developed to help you promote your MLK Day service activities as well as tools to reach out to local media.

Web Banners
Place a web banner or button on your website to highlight MLK Day and link with http://www.mlkday.org.

Register Your Event
Let us know what you or your organization is doing for the Martin Luther King Jr., Day of Service. E-mail the following information to mlkday@cns.gov:

? Project Coordinator contact information
? Date, time, and location of event
? Brief description of event and how it will help the community
? Who is volunteering? (age of volunteers, groups, etc.)
? How many volunteers will be involved?
? Plus, after your event, please send your news clips and photos..