Media Research Analyst, American Friends Service Committee (AFSC)

Posted by American Friends Service Committee on July 14, 2014

The American Friends Service Committee is a Quaker organization, which includes people of various faiths who are committed to social justice, peace, and humanitarian service. Its work is based on the Quaker belief in the worth of every person and faith in the power of love to overcome violence and injustice.

Title: Media Research Analyst

Department: Communications

Status: Full-Time

Supervisor: Director of Communications

Region/Unit: Central Office

Location: Philadelphia

Date Approved: May 2014

Summary of Principal Responsibilities

The Media Research Analyst will be responsible for news content analysis and public opinion research projects that support AFSC’s effective messaging on peace and justice issues. The analyst will design and conduct studies on trends in news coverage and effective messaging, supervise those helping implement the studies, and share findings widely with AFSC staff, partners, journalists, academics, and others. H/She will also help advice on effective messaging and methods of communications monitoring and evaluation for advocacy and public education communications.

Essential Functions/Responsibilities: The key responsibilities of the Media Research Analyst include the following:

  • With Director of Communications, develop a multi-year plan for media and public opinion research projects.
  • Review news coverage to assess narrative frames that support or hinder the advancement of AFSC’s mission. Topics will involve militarism, the prison industry, immigration, and corporate accountability.
  • Select appropriate methods for original messaging research with varying communities. Design and use qualitative and quantitative research tools such as surveys, focus groups, interviews.
  • Take the lead in promoting and disseminating research findings using a range of media (e.g. AFSC’s magazine, web site, social media, journals, conference presentations, etc.). Develop materials that help share our messages with AFSC’s staff, constituents, partners, and others. Manage production of reports and presentation materials.
  • Supervise the public opinion research fellow.
  • Consult on communications strategies, giving advice on topics such as effective messaging for relevant audiences and measurable metrics.
  • Network with others in the media analysis and public opinion community.
  • Contribute to the overall productivity of the unit; collaborate with other Communications staff in meeting the goals of the unit, and perform other duties as assigned.

Minimum Qualifications

Education: B.A. in communications and or public relations with strong research experience or an equivalent combination of formal education and experience.

Experience: Minimum 3-5 years’ of experience working in public relations, marketing, or academic research on news analysis and or public opinion. Previous work in a nonprofit setting is preferred.

Posted on: July 1, 2014

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