Mastering the Art of the Message: Boost volunteer recruitment
Posted by on December 2, 2005
MASTERING THE ART OF THE MESSAGE
Boost Your Success at Recruiting
Boomers and Other 50+ Volunteers
Wednesday, December 7, 2005, 8:30 AM to Noon
Temple University Center City
1515 Market Street, Philadelphia, PA 19102
There are 1.5 million people age 50+ in the Greater Philadelphia area. With the right message, you can get many of them to volunteer for your organization. In this dynamic, interactive Coming of Age workshop, nationally known marketing expert Margaret Mark will show you how to:
Identify Your Target Market
Recruit Beyond Your Core
Deepen Your Prospect Pool
Craft a Powerful Message
Tailor It for Specific Groups
Learn about the cutting edge research that led to these effective strategies, the nonprofits that have applied them and significantly increased their volunteer base, and how you can implement them to recruit talented age 50+ volunteers now!
Margaret Mark is founder and head of Margaret Mark Strategic Insight, which specializes in approaches that tap into the fundamental, even primal, origins of human motivation. Formerly Executive Vice President of the international ad agency Young & Rubicam, she has motivated customers for General Motors, Ralph Lauren, and Kraft Foods; and helped such organizations as AARP, Big Brothers Big Sisters, and The March of Dimes recruit volunteers.
Coming of Age, a partnership of the Temple University Center for Intergenerational Learning, WHYY Wider Horizons, AARP Pennsylvania, and the United Way of Southeastern Pennsylvania, promotes age 50+ civic engagement in Greater Philadelphia and helps local nonprofits build their capacity to offer compelling 50+ volunteer opportunities.
Support for the workshop is provided by the Pennsylvania Department of Aging, AARP, the HRC Foundation and the Corporation for National & Community Service.
Workshop Cost: $30 — Includes Materials and Continental Breakfast!
Visit http://www.templecil.org/coa/12-7 to register.
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