Mastering Effective Communications for Causes: Public Interest Communications & the Science of Story

Posted by Stanford Social Innovation Review (SSIR) on July 21, 2020

Andy Goodman, co-founder and director of The Goodman Center, said, “Stories are the fundamental unit of human communication.” They allow us to connect more deeply with others, inspiring them by touching their hearts and giving them an irresistible reason to act. In no place is that a more powerful tool than in the social sector.

This compelling, two-part, digital learning resource offers actionable tips on creating an effective communications strategy and using the structure of storytelling to generate interest in an issue or a cause. If you are a leader or practitioner at a nonprofit, philanthropic foundation, or government organization, or a stakeholder in the social sector, you won’t want to miss this valuable opportunity.

• Part 1: Developing a Public Interest Communications Strategy
• Part 2: The Science of Story Building

These two-part, e-learning tools on public interest communications are developed, facilitated, and presented by Ann Christiano, Frank Karel Chair in Public Interest Communications and director of the Center for Public Interest Communications at the University of Florida, and Annie Neimand, Director of Research for the Center for Public Interest Communications at the University of Florida.

Register and access these video learning tools anytime until July 31, 2021: https://ssir.org/webinars/entry/mastering_effective_communications_for_causes?utm_source=Event_Email&utm_campaign=SSIR_Live&utm_medium=Email

Price for two videos and presentation slides: $75