Marketing & Media Associate, Esperanza

Posted by Esperanza on May 26, 2014

Career Opportunity – Marketing & Media Associate

Esperanza has an immediate full-time opening for a Marketing & Media Associate that would support our marketing, social media and production activities.

Esperanza is a faith-based non-profit organization committed to raising awareness and identifying resources that strengthens the Hispanic community.

The Marketing & Media Associate is responsible for Strategic Marketing Initiatives, Strategic Social Media Outreach, Data Base Optimization, and Content Writing and Copywriting for print, web and video as necessary. The position will report to and work closely with the Vice President of Marketing and Media Production. Primary responsibilities for this role include develop and maintain website content, reach target audiences through appropriate copy and content, strategic use of email and social media, and website and Internet analytics.

The successful candidate will have 2-3 years of marketing experience with proven understanding of social media and e-mail marketing campaigns. Bilingual capability (English/Spanish) is required.

BA/BS degree from an accredited college or university in a related field of study is required.

Desired Knowledge, Skills, and Abilities include:
 Ability to work independently – set and reach goals, create own schedule, and consistently bring new ideas to the table
 A passion for marketing and reaching the Latino community
 Ability to adapt to changing social and search technologies
 Ability and willingness to learn quickly in a fast-paced environment
 Working knowledge of Google analytics
 Working knowledge of utilizing Green Rope, Mailchimp, or another e-mail newsletter marketing tool
 Understanding of SEO and how to optimize websites through content and social media
 Excellent writing, communication, proofreading skills in English – as well as copywriting and research experience

Esperanza offers a comprehensive employee health & wellness benefits program. Salary range is competitive based on experience. Our office is located at: 4261 North 5th Street Philadelphia, PA 19140.

Interested candidates should email a resume along with salary requirements to: [email protected] and please indicate Marketing & Media Associate in the subject line.

For more information, check us out on the web at: http://www.esperanza.us
EOE