Marketing Healthy: Role of Perceptions in Consumer Choice

Posted by University of Pennsylvania on February 23, 2015

Marketing Magic, Creating Fruit and Veggie Passion, and the Role of Perceptions in Consumer Choice

Todd B. Putman, is the Chief Commercial Officer of Bolthouse Farms, the premiere grower/producer of baby carrots in the U.S. and the #1 super-premium juice brand in the country. His responsibilities at Bolthouse include sales, consumer and customer marketing, innovation and R&D. He recently served as an architect of a unique
partnership between the White House and First Lady Michelle Obama’s Let’s Move! Initiative, the Sesame Workshop, and the Produce Marketing Association created to encourage children to make the choice to eat more fruits and vegetables. Todd now is tasked with bringing that partnership’s “Eat Brighter” campaign to the U.S. marketplace.

Barbara E. Kahn, PhD, MBA, MPhil serves as the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center at The Wharton School. Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 50 articles in leading academic journals and she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket.

Thursday, March 26, 2015 | 12:00 – 1:30 pm
Ben Franklin Room, Houston Hall (2nd floor), 3417 Spruce Street
Light Lunch Provided.

RSVP: http://www.cphi.upenn.edu/CPHIEvents.shtml