Marketing and Social Media Coordinator, npCloud.org
Posted by on June 04, 2012
Marketing and Social Media Coordinator
Grow, promote, and foster our new national programs (npCloud.org), our online community, our corporate and our nonprofit networks, and promote our work with at-risk young adults (ITWorks.org)
Company: npCloud.org, ITWorks.org, and NPower PA
Location: Philadelphia, PA
Sector: Nonprofit, Technology Assistance, Information Technology
Type: Full-time
Reports To: Director, Development and Programs
Description
NPowerPA has two vital and growing programs that this role will primarily support: npCloud.org and ITWorks.org. Using low-cost, high-engagement marketing techniques, the role will be responsible for:
npCloud.org: growing the number of nonprofits we work with, building our on-line community through multiple marketing channels, positively growing our reputation on-line, responding in a timely manner to mentions and questions, adding true value to discussions all over the web, stewarding the relationships we’ve developed with partner organizations, being a catalyst for revenue growth, and providing timely customer service.
ITWorks.org: supporting our community of volunteers, providing timely updates on the progress of the program, uniting past alumni, keeping donors informed and stewarding funding relationships publicly, positively growing our reputation on-line, and responding in a timely manner to mentions and questions.
Responsibilities & Qualifications
Responsible for daily posts/tweets to all applicable social media outlets. Other duties include coordinating the marketing calendar with online activity, tracking social media influence measurements, partnering with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across multiple networks, preparing reports to update internal staff on usage statistics, and continuous monitoring and coverage of all sites. The right candidate will have a degree in marketing, journalism, or new media, possess excellent verbal and written communication skills (including proofreading), and have expert knowledge of social media networking channels.
Maintain, update, nurture and communicate through multiple social media channels.
Build, research, write, and edit content for multiple on-line channels.
Be an advocate for outstanding customer service (think Zappos).
Maintain and add relevant content to three websites (please know HTML and be able to modify graphics).
Be capable and confident using all of the tools necessary to develop content for the web.
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