Major Influence: Where Students Get Valued Advice on What to Study in College

Posted by Strada Education Network on October 2, 2017

“Major Influence: Where Students Get Valued Advice on What to Study in College,” examines the source and helpfulness of the advice students receive on what to study in college and follows the release of June 2017 Education Consumer Pulse™ data, which showed that 36 percent of U.S. adults would change their major if they could.

The report analyzed open-ended responses from 22,087 U.S. adults aged 18 to 65 who attended both two-year and four-year colleges, including those who did not complete their degree. They were asked:

  • From what resources or people did you get advice about the major or field you were going to study during your degree program?
  • How helpful was the advice you received from each source?

The report categorized responses into four groups: Formal sources (high school and college counselors, print and internet media); informal social network (family, friends and community leaders); informal school network (non-counselor staff and coaches); and informal work-based sources (employers, co-workers, people with experience in the field and military).

Download the report. For more information, visit

View the video from our Sept. 25 panel discussion at the Close It Summit in Chicago.

Advice From Employers Is Most Valued but Least Used When Choosing a College Major

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