Keeping Your Website Up-To-Date

Posted by Interactive Mechanics on November 9, 2015

Keeping Your Website Up-To-Date
time-saving strategies for arts & culture organizations
Thursday, November 12, 12:30 – 1:30 PM
CultureWorks (1315 Walnut Street, Suite 320)

Your organization’s website is up and running. Now what? Whether you’ve just completed a redesign, or your website hasn’t been updated in months, this workshop will help you keep your website current and stay on top of everything that needs to be done, from blog posts to security updates. We’ll focus on proactive, time-saving strategies for arts and culture organizations of all sizes.

In this lunchtime workshop, you’ll learn how to create a maintenance plan tailored to your organization’s staff and budget; how to decide which website improvements to focus on through quick, low-cost user testing and evaluation; and how to use services like Google Analytics or Hotjar to understand the way users experience your website, including how to determine which metrics you’re already tracking, how to set up new relevant tags, and how to asses the metrics that matter to you. Lunch is included with your registration.

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