How to Rock your Donor Love and Loyalty
Posted by Network for Good on February 12, 2018
[NFG Masterclass Webinar] Donor Retention Series: How to Rock your Donor Love and Loyalty with Secrets from your Favorite Consumer Brands
Wednesday, February 14, 2018 at 10am PT | 1pm ET
Consumer businesses hold on to a whopping 94% of customers, yet last year nonprofit donor retention was 45% and for the past ten years its hovered below 50%. What do for-profit brands do differently? What secrets can we steal from them to delight our donors and superglue them to our cause? Discover what your favorite consumer brands can teach us about donor experience. Be inspired, delighted and thoroughly entertained with examples from the for-profit world and walk away with insights, tips and tools to look at the donor experience from a fresh perspective and boost your donor love, loyalty and retention.
In this webinar you will learn:
- The economic cost of donor retention
- What the most loved brands do differently
- Tools to guarantee a long-term future with your donors
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