Healthy Food Marketing: Trends & New Research

Posted by Robert Wood Johnson Foundation on May 5, 2014

Join us for a webinar:
Healthy Food Marketing: Trends & New Research

Tuesday, May 13, 2014
11:00 a.m. – 12:00 p.m. Pacific / 2:00 p.m. – 3:00 p.m. Eastern

Healthy food marketing efforts have integrated approaches used by the grocery industry with academic research to create promising and feasible practices that make the healthy choice the easy choice. Join us on May 13th to hear from experts about how these efforts, commonly referred to as in-store marketing strategies, are changing consumer behavior in grocery stores and supermarkets.

This webinar will feature the latest evidence from the field, and explore how new research is changing how the public purchases nutritious food. Healthy food marketing efforts are generating healthy outcomes for retailers and for consumers.

Speakers will include:

  • Dr. Allison Karpyn, Director of Research & Evaluation, The Food Trust (Moderator)
  • Dr. Karen Glanz, Professor, University of Pennsylvania School of Nursing
  • Jessica Almy, Senior Nutrition Policy Counsel, Center for Science in the Public Interest
  • Dr. Adrian Cameron, Senior Research Fellow, Deakin University
  • Stephanie Weiss, Senior Associate, The Food Trust


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