Gaining Ground: How Nonprofit News Ventures Seek Sustainability
Posted by Knight Foundation on April 13, 2015
Knight’s ‘Gaining Ground’ tracks progress of nonprofit news sites
Radical disruption in the news industry over the past decade has fueled a period of experimentation with new approaches and business models for supporting journalism. Nonprofit news organizations, principally those focused on local, state and regional news, offer the promise of filling the void left by cutbacks by legacy media organizations to state and local reporting.
But how sustainable are the business models emerging from nonprofit news organizations and will they represent a viable long-term component of a healthy local information ecosystem? A report released by Knight Foundation recently, “Gaining Ground: How Nonprofit News Ventures Seek Sustainability,” addresses this question and spotlights promising practices among 20 nonprofit news organizations.
The report is the third in a series of studies Knight has produced since 2011. Our studies have gathered comparative data across nonprofit news sites to benchmark their progress on key metrics related to business models and audience engagement. “Gaining Ground” follows up on the 2013 report “Finding a Foothold,” growing the cohort from 18 to 20 organizations and tracking trends over a three-year period (2011-2013).
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