Funsavers Coordinator, Greater Philadelphia Cultural Alliance

Posted by on March 27, 2011

Funsavers Coordinator, Greater Philadelphia Cultural Alliance

Posted on: March 16, 2011

JOB DESCRIPTION

The Greater Philadelphia Cultural Alliance is the region’s premier leadership and advocacy organization for arts and culture and serves as a vital resource to 400+ member organizations—which range from museums and dance companies to community art centers, historic sites, music ensembles, and zoos. Its mission is making Greater Philadelphia one of the foremost creative regions in the world. We believe that Greater Philadelphia grows stronger and more vibrant by growing its arts and culture.

The Alliance’s work promotes that mission through initiatives that leverage arts and culture to inspire individuals and build community and civic engagement. These efforts include connecting cultural resources to community needs; providing direct services for nonprofit cultural organizations; leading cultural research, advocacy and policy work; and producing direct marketing programs for cultural consumers, including Phillyfunguide and Funsavers.

Our work reflects these key principles: Arts and culture is an engine for economic growth. It has the power to elevate lives. It has the power to educate. We own it, as residents of the Greater Philadelphia region, because it comes from us. It helps individuals come together and grow as a community.

The Cultural Alliance seeks a Funsavers Coordinator. A key part of the Cultural Alliance Marketing team, the Funsavers Coordinator position reports directly to the Electronic Marketing & Advertising Manager and coordinates all aspects of the daily administration of the Funsavers half-price ticket email program.

Funsavers is a nationally recognized program that is provided to the cultural community as a resource for selling unsold tickets, reaching new audiences, and encouraging a broader variety of cultural participation by the public. The program sells in excess of 40,000 tickets annually to over 97,000 subscribers. This position is responsible for all activities related to the successful day to day operations of the Funsavers program including tracking and analyzing program activity, coordinating upgrades and new services and ensuring program maintenance.

The Funsavers program is a project of the Engage 2020 initiative, a Cultural Alliance effort to increase region-wide arts engagement and help cultural organizations evolve to meet the needs of the next generation of creative participants.

Primary Role and Responsibilities
This position is responsible for coordinating the Funsavers half-price ticket email program. Responsibilities include:
• Communicate weekly with Funsavers contacts to solicit and confirm Funsavers offer submissions.
• Create weekly Funsavers emails from submissions and follow up with submitting organizations
as needed.
• Send Funsavers emails weekly using a third party email service provider and ensure delivery of emails, troubleshooting deliverability issues including ISP blocks, hard bounces, and soft bounces
as needed.
• Manage the integration of the Funsavers subscriber base with a new online registration system, allowing online access to Funsavers offers for Funsavers subscribers on Phillyfunguide.com.
• Fulfill Funsavers subscribers’ customer service requests.
• Report and track Funsavers statistics through Salesforce.com database and Google analytics, including following up with past Funsavers participants to collect any outstanding results.
• Survey Funsavers subscribers annually.
• Coordinate Funsavers contests and bi-annual Funsavers half-price memberships and
subscriptions promotions.
• Work with the marketing team to ensure that the Funsavers program remains cultural engaging for consumers and responsive to trends in online technology
• Serve as the marketing department liaison on the Salesforce User Group committee.
• Assist with other marketing department projects as needed.

Qualifications, Skills, and Experience
The successful candidate will have an undergraduate degree, strong editing and project management experience, and have an interest in the arts. Keen attention to detail, as well as the ability to think analytically and proactively is also essential.

Additionally, this position requires prior experience sending emails through an email service provider, as well as working with a content management system and a constituent relationship management system like Salesforce.com

Please e-mail resume and cover letter with salary requirements to funsaverssearch@philaculture.org by the close of business on Friday, April 1st. For detailed information on the Funsavers program and the other programs of the Greater Philadelphia Cultural Alliance, visit http://www.philaculture.org.