Fostering Sustainable Behaviour Workshop
Posted by on February 04, 2013
Fostering Sustainable Behaviour Workshop
About the Workshop
The cornerstone of sustainability is behaviour change. If we are to move toward a sustainable future we must encourage individuals and businesses to engage in a multitude of actions (e.g., waste reduction, water and energy efficiency, pollution prevention, etc.). To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approach—community–based social marketing—has emerged as an effective alternative for delivering programs to foster sustainable behaviour.
Introduction (June 3rd & 4th): This two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use.
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