Fostering Sustainable Behavior workshop

Posted by on May 30, 2011

Doug McKenzie-Mohr  will be delivering a Fostering Sustainable Behavior workshop in Toronto on September 8th and 9th. This workshop will be of interest to those working to promote waste reduction, water and energy efficiency, modal transportation changes, watershed protection, and other sustainable behavior changes. Those who work to promote behavioral changes that promote health, such as active lifestyles, will also benefit from attending.  Early bird pricing is in effect until June 10th at which time the price to attend will increase by $50.

Workshop Information and Online Registration:
https://register.cbsm.com/workshops/workshop-detail-purchase/Toronto_Intro_9_11

Please consider forwarding this announcement to colleagues who might benefit from attending.

The cornerstone of sustainability is behavior change. If we are to move toward a sustainable future we must encourage individuals and businesses to engage in a multitude of actions (e.g., waste reduction, water and energy efficiency, pollution prevention, etc.). To date, most programs to encourage such activities have relied upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what people or businesses do. But if not ads, brochures or booklets, then what? Over the last decade a new approach — community-based social marketing — has emerged as an effective alternative for delivering programs to foster sustainable behavior.

This September Dr. McKenzie-Mohr, an environmental psychologist, will be presenting an introductory two-day community-based social marketing workshop in Toronto (September 8th & 9th — please note that this session is one of the few workshops being offered this year in North America). Dr. McKenzie-Mohr is the founder of community-based social marketing and has written and presented extensively on the topic. His work has been covered in the New York Times and his book recommended by Time magazine.  We invite you to attend this workshop, as we are confident that the training provided will fundamentally change the way you think about program delivery.

Workshop Description
This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation), and will be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behavior.

Who Should Attend?
If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviors — such as those involved in waste reduction, water and energy efficiency, watershed and habitat protection, pollution prevention or transportation changes — you will find these workshops invaluable. The workshops will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster sustainable active lifestyles will also benefit from attending.

Register

Online Registration:
https://register.cbsm.com/workshops/workshop-detail-purchase/Toronto_Intro_9_11

Early bird pricing is in effect until June 10th at which time the price to attend will increase by $50.

Please consider forwarding this email to colleagues who might benefit from attending. We hope to see you in September.