Everyone Matters Global Social Media Campaign

Posted by on January 08, 2012

AAC&U is a partner in EVERYONE MATTERS, a six-month global social media campaign to foster inclusiveness and reduce intolerance.

Faculty, staff, administrators, and students are encouraged to participate in the campaign by:

Inviting students (or faculty) to upload a 15-second video from smartphone or webcam sharing experience of being misjudged—or misjudging!— or how they learned to be more inclusive, stronger, or wiser;
Taking the 24-Hour Challenge to “Not Judge in Thought or Action” for a whole day—and inviting your class, student organization, or department to take the 24-Hour challenge;
Inviting your class, student organization or department to submit videos as a group classroom project, themed to pride of identity, being judged, judging others or related topic. (With the help of Everyone Matters staff, you can quickly and easily create a video page on Tout for your institution or course to upload the videos to a single page, with your institution’s name and logo. It’s simple and easy to do.)
Contacting Everyone Matters staff and collaborating with innovative ideas for community involvement, classroom projects or to involve your students.

In Spring 2012, EVERYONE MATTERS will coordinate an academic week with colleges and universities to collectively upload video shares. The six-month campaign will lead up to EVERYONE MATTERS Day, featuring additional local and online events—and the fulfillment of the 24-Hour Challenge by a targeted 100,000-plus participants.

Visit https://www.facebook.com/pages/Everyone-Matters/295429577163605 to find out more about the EVERYONE MATTERS campaign. Join now to ensure that everyone has the right to be exactly who they are, without apology—whatever their race, socioeconomic status, gender, age, sexual orientation, ability, worldview, age, or ethnicity.

The EVERYONE MATTERS campaign is headed by Archbishop Emeritus Desmond Tutu. AAC&U joins MTV, The Special Olympics, NAACP, Big Brothers Big Sisters, The Desmond Tutu Peace Centre, American Association of People with Disabilities, Human Rights Campaign, National Partnership for Women & Families, National Hispanic Media Coalition, GLAAD, Asian American Justice Center, NASPA-Student Affairs Administrators in Higher Education, ACPA-College Student Educators International, Social Vibe, and others in the pledge to foster inclusion and reduce intolerance.

For more information, contact HeathCliff Rothman, President, What’s Your Issue Foundation/ Everyone Matters, via e-mail at [email protected], or by phone, 323.666.6646.

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