Essentials of Media Relations in a Digital World

Posted by La Salle Nonprofit Center on April 3, 2017

While the world of media is evolving, the fact remains that all media, whether traditional or new, are swamped with requests for coverage. It is those who give the media what they want, when and how they want it, who will prevail. Working with the media offers tremendous value to organizations in conveying their messages, promoting events, and communicating with huge audiences, for minimal cost.

Whether you’re sending out traditional news releases or tweeting your announcements, there are specific skills and strategies that will give you the best chances of getting coverage from both long-established media and the so-called new media. This class embraces the time-honored skills of good writing and compelling story-telling, while demonstrating new strategies and approaches.

When: April 28, 2017, 9am to 4 pm
Where: Beneficial Bank, 1818 Market St., Phila.
Fee: $129 for Members/$159 for Non-Members

Register now >>
http://www.lasallenonprofitcenter.org/courses/marketing-communications/essentials-media-relations-digital-world/