Donor Segmentation Cheat Sheet
Posted by Network for Good on April 11, 2016
Your donors aren’t all the same. There are first time donors, major donors, last-year-but-not-this-year donors… the list goes on.
Since your donors are different, it goes to say that there is no one-size-fits-all communication strategy.
For your messages to really be effective, you have to segment, or break your donor list into groups based on criteria such as giving levels, event attendance, or volunteer participation.
Segmentation allows you to create targeted messages that truly resonate with these groups, ultimately helping you raise more money.
To make things easy, we’ve created this seven-page guide to show you how to segment your donor database into five basic groups. Inside, we even suggest how you can best communicate with these segments.
Download your Donor Segmentation Cheat Sheet >>
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