Donor Retention Webinar: Keeping the Love
Posted by La Salle Nonprofit Center on April 30, 2018
If you had a business that lost three out of every four new customers, you’d probably be looking for another job. But statistics show that nonprofits lose 75% of newly acquired donors who fail to become continued supporters. There are reasons why donors choose not to renew their gifts and there are strategies you can implement to improve donor retention rates, thereby making your fundraising campaigns more effective, while building stronger relationships with individuals.
Building this relationship starts with the first giving experience and continues as you create and enhance connections with the right messages, marketing, activities and communications. We all lament those elements that impact fundraising over which we have no control, such as the economy. But considering that nearly half of donors blame “poor communications” on why they stopped giving, including lack of information on how donations are used, no acknowledgments and feeling that they were not needed, it’s obvious that we can have a huge impact on donor retention by our behavior, attitudes, policies and actions.
This webinar will share practical tips on how you can positively impact donor retention, building a solid foundation for both ongoing financial support and a network of committed supporters.
When: May 16, 2018, noon to 1:30 pm
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