Donor Retention Toolkit
Posted by Network for Good on January 9, 2017
The Donor Retention Toolkit
How to Turn Your New Donors into Lifetime Supporters with Strategic Communications
Once the year-end giving season is over, the work of retaining your new donors begins. Research shows that for every 100 donors an organization has in a given year, only 46 of them will give again. This how-to guide offers the tools you need to change that statistic by building relationships through strategic communications.
In this guide, you’ll discover:
- How to keep donors engaged through focused, retention-minded communications.
- What to say to your donors, how to say it, and when to say it to achieve your fundraising goals.
- How to use your donor data to jumpstart your retention plan.
BONUS: This toolkit also includes an entire year’s worth of email templates for keeping your year-end donors engaged throughout 2017!
http://learn.networkforgood.com/donor-retention-toolkit.html
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