Donor Communication Mini-Guide

Posted by Network for Good on October 1, 2018

The average donor retention rate in the U.S. after the first gift is around 45 percent. The key to changing that statistic—and turning first-time donors into lifelong supporters—is to focus on the human side of fundraising. Our Donor Communication Mini-Guide walks you through building a successful communications strategy and how to foster an attitude of gratitude. You put so much work into getting your donors. Here’s how to keep them.

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