Director of Marketing and PR, Young Audiences Arts for Learning

Posted by Young Audiences Arts for Learning on July 16, 2024

Young Audiences Arts for Learning New Jersey & Eastern Pennsylvania’s (YA) mission is to inspire young people and expand their learning through the arts.

Since its founding in 1973, YA has grown into the region’s most comprehensive arts education organization. Our venue is the school. YA delivers teaching artist-led arts programming directly in PK-12th grade schools through residencies, workshops, performances, and teacher professional learning. YA is committed to providing all children—inclusive of disabilities, neurodiversity, gender diversity, language, economic status, race, and ethnicity—with arts education in which their creativity, cultures, and identities are valued and nurtured. In a typical year, YA reaches approximately 400,000 students in our region, and has a $3M operating budget. YA is comprised of 14 professional staff and is governed and supported by a thriving board of trustees. YA collaborates with teaching artists in all artistic disciplines, sharing diverse cultural art forms and dynamic, authentic arts experiences.

Position Summary

The Director of Marketing and PR shapes institutional branding, marketing, public relations, and video content to amplify YA’s ability to meet schools’ needs. YA’s customer base includes PreK-8 PTA/PTO representatives, arts educators, classroom teachers, and school or district level educational leaders. The Director will tailor strategies accordingly, with creatively engaging design sensibilities. The Director will synthesize sales results and analytics to determine the most engaging methods to amplify YA’s message and brand.  An increase in school contracts over time will be a key indicator of success in this role.

The Director is a key role in a small team that keeps the mission at the forefront of all efforts. The Director works cross-departmentally, requiring proactive communication, active listening, creative thinking, advance planning, and team coordination.  This role toggles between big picture thinking, visioning and strategy (10-20% of the time), and the execution of strategy (80-90% of the time). Strong technical skills are needed, along with a responsiveness to market needs and the ability to ideate, conceptualize strategy and voice, and lead team efforts.

The Director supervises the P/T Marketing Associate, who implements social media and email marketing campaigns. The Director oversees the work of design, print, digital media and video production consultants as needed. The Director reports to the President & CEO.

Applications accepted until position is filled.

Full job description and application Information.