Director of Marketing and Organizational Advancement (DMOA), Salvation Army Eastern PA & Delaware

Posted by Salvation Army Eastern PA & Delaware on November 3, 2014


The role of the Director of Marketing and Organizational Advancement for the Pendel Division will be the strategic coordination and implementation of the interrelated disciplines of Marketing, Public Relations, Corporate Affairs and support of a Division-wide initiative to improve the quality and activity of Advisory Boards, Councils and Auxiliaries.

The DMOA is responsible for development of an expanded strategic marketing and communications plan tailored to specific communities and regions which will promote, through a variety of strategies and tactics, a strong and positive Salvation Army image and “brand” among the general public and key target constituencies across the Division by directly managing The Salvation Army’s marketing and public relations programs.

In cooperation with The Salvation Army’s national and local advertising agencies the DMOA will promote strong relationships between The Salvation Army and local media markets to support communications objectives and maximum financial resource development for Salvation Army programs and projects across the Division encompassing, but not exclusive of, 51 Corps Community Centers, 163 Service Units, Emergency Disaster Services and Ladore Camp, Retreat & Conference Center.

The DMOA will promote and support high impact, high quality events throughout the Division.

The DMOA will also promote (via supervision of the Web Site and Graphic Designer) a high impact, high quality, consistently updated web site, on-line fundraising and graphic design materials in support of Army branding, communications and development objectives. The DMOA will develop and implement media events throughout the year that fulfill public relations and marketing objectives and work in harmony with resource development goals (eg. holiday campaign kick-off; celebrity kettle; National Salvation Army Week events; press conferences; etc.) and will support fund raising events through media pitches, social media, promotional materials / activities, press kits, press releases, and other tactics.

The DMOA will provide support in the development, strengthening and effective Management of neighborhood-based fund raising, kettle campaigns, social media and other initiatives.

The DMOA will develop a monthly reporting mechanism to measure impacts and effectiveness of various media in each local market in the Division. In cooperation with Corps Officers and Program leadership the DMOA will develop collaborations with private and public organizations and/or service providers.

The DMOA will methodically and proactively develop strong relationships between The Salvation Army and corporations throughout the Division to promote seasonal initiatives, assistance in the solicitation of corporate grants, gifts in kind, special events sponsorships, and cause related marketing partnerships and corporate volunteerism.

The DMOA is responsible to support the Division-wide initiative to improve the quality and activity of Advisory Boards, Councils and Auxiliaries, through the coordination of internal and external constituents to increase the breadth and scope of the Army’s development efforts and increase exposure to, and facilitate building relationships with key influencers and decision makers, important organizations and businesses throughout the Division.

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