Digital Marketing for Cultural Entities

Posted by Social Innovations Journal on January 5, 2018

A discussion of social media and other online marketing initiatives that have helped the Nuyorican Poets Cafe, Arts Japan 2020 and other cultural entities to grow customer loyalty, boost revenues, and raise awareness about programs and services.

At a time when the glut of online content has become overwhelming, cost-efficient strategies that allow modestly-budgeted organizations to thrive are increasingly essential. Organizations of all sizes can learn from the achievements of small cultural entities that have exploited nuances of the online marketing sphere to outperform their larger competitors in key categories.

Daniel Gallant, Arts Marketing Consultant and Executive Director of the Nuyorican Poets Cafe

Daniel Gallant is the Executive Director of the Nuyorican Poets Cafe, the author of the short story collection Determined to Prove, and the recipient of a 2016 Eisenhower Fellowship. He is also a poet, playwright, theatrical producer, actor and teacher. His writing has appeared in eight anthologies from Vintage Books, Applause / Hal Leonard and Theater Communications Group. Daniel previously served as the Director of Theater and Talk Programming at the 92nd Street Y’s Makor and Tribeca centers. As an Eisenhower Fellow, he has explored how cultural organizations in Spain and Japan use innovative program and funding models to expand arts engagement. Daniel also advises cultural organizations in the United States about how to use game theory and social media to broaden their impact, and he oversees Arts Japan 2020, an online initiative that celebrates Japan-related cultural programs in the United States. Daniel has been featured in the New York Times, the Wall Street Journal, Forbes, Crain’s New York, the Daily News, New York Magazine, the Los Angeles Times and Voice of America; and on MTV, NBC, CNN, NY1, CBS, NPR, Univision, the BBC and other networks. According to the Wall Street Journal, “Mr. Gallant has exploited expanding social-media tools to grow the cafe from a small, volunteer-led venue best known for weekly poetry events to a thriving arts center with partnerships across the city.”

Wed, January 17, 2018
2:00 PM – 3:00 PM EST


Thu, January 18, 2018
2:00 PM – 3:00 PM EST

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