Developing a Win-Win Business Partnership Program

Posted by La Salle University on April 11, 2016

Date and Time: May 4th, 2016 – 12:00 pm to 01:30 pm

Part of any nonprofit’s development strategy should include serious discussion of partnerships with for-profit businesses. For some organizations, the best match is in working with smaller more local businesses, rather than larger corporations. Each side of this relationship has motivations for entering into collaborations and to be successful, you have to consider the benefits to both parties. For the business, motivation could be creating or improving brand awareness, visibility and loyalty as well as ways to drive business, satisfying employees and appeal to consumers. On the other side, a nonprofit is always seeking resources, awareness, and various kinds of support. The partnership needs to be fashioned in a manner that supports the goals of both sides, without compromising the integrity of your organization’s brand or identity. This session will focus on the core concepts that determine your readiness for business partnerships, finding the balance between what businesses are looking for and what you have to offer, how to seek out appropriate potential partners, how to build an appealing package, all from the perspective of finding creative ways to work with smaller businesses. This session is an ideal companion to the full-day course on corporate sponsorship and the e-learning session on utilizing corporate volunteers.

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