Designing and Implementing an Effective Direct Mail Program

Posted by La Salle Nonprofit Center on February 20, 2017

Digital fundraisers may claim that direct mail is dead, but it still brings in the money. Not only do more than 61% of donations still come through direct mail, but studies indicate that online giving is inspired by receipt of a direct mail solicitation first.

The inevitable conclusion is that direct mail needs to be part of a diverse, successful fundraising plan for the foreseeable future. The only remaining questions are how to make your campaigns memorable, cost-effective, and worthy of attracting new donors and retaining existing supporters. This class will cover the two basic kinds of direct mail activities: donor renewal and donor acquisition, as you work to keep current donors engaged and attract new supporters. Among the key components to be covered are effective writing and design, printing and mailing, mailing lists, stewardship and measuring success.

March 31, 9 am to 4 pm, Beneficial Bank, 1818 Market St., Phila.

Register now >>
http://www.lasallenonprofitcenter.org/courses/fundraising-2/designing-implementing-effective-direct-mail-program/