Community-Based Social Marketing Training

Posted by on June 25, 2012

I am pleased to announce that I will be delivering introductory and advanced community-based social marketing training in Toronto, Canada (Introductory November  19-20, Advanced November 21-22).  These workshops will be of interest to those working to promote waste reduction, water and energy efficiency, modal transportation changes, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending. Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized in thousands of programs globally. Please find brief descriptions of each workshop below.

Introduction: The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use.  Each participant will receive a copy of  “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing- 3rd Edition.” This workshop is a mandatory prerequisite for the advanced workshop.

Advanced: The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behaviour.  This workshop introduces leading-edge material on selecting behaviours, identifying barriers and benefits (including market segmentation), applying behaviour change tools (including some exciting new developments regarding the use of commitments, norms, and social diffusion), and piloting programs. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Finally, each participant will receive a copy of  “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing- 3rd Edition.” To ensure a high level of learning and exchange of ideas, this workshop is restricted to individuals who have previously attended my introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop on November 19th and 20th, and then attend the advanced workshop on the 21st and 22nd.

Please note that advanced workshop in Toronto last year filled to capacity.   Please register early to avoid disappointment.

Workshop Information & Online Registration:

https://register.cbsm.com/workshops/workshop-schedule