Community-based Social Marketing Training

Posted by on December 11, 2011

I am pleased to announce that I will be delivering introductory and advanced community-based social marketing training in Halifax, Canada (February 27-29).  These workshops will be of interest to those working to promote waste reduction, water and energy efficiency, modal transportation changes, watershed protection, and other sustainable behaviour changes. Those who work to promote behavioural changes that promote health, such as active lifestyles, will also benefit from attending. Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized in thousands of programs globally. Please find brief descriptions of each workshop below.

Introduction: The one-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behaviours. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. This workshop is a prerequisite for the advanced workshop.

Advanced: The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behaviour.  This workshop is being offered for the first time on the east coast and will introduce leading-edge material on selecting behaviours, identifying barriers and benefits (including market segmentation), applying behaviour change tools (including some exciting new developments regarding the use of commitments, norms, and social diffusion), and piloting programs. Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Finally, each participant will receive a copy of  “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing- 3rd Edition” which was published earlier this year. To ensure a high level of learning and exchange of ideas, this workshop is restricted to individuals who have previously attended my introductory workshop. If you have not yet attended an introductory workshop, you can attend the introductory workshop on February 27th, and then attend the advanced workshop on the 28th and 29th.

Please note that advanced workshops in Toronto and Vancouver this year filled to capacity.   Please register early to avoid disappointment.

Workshop Information & Online Registration:

https://register.cbsm.com/workshops/workshop-schedule

Please consider forwarding this announcement to colleagues who might benefit from attending. Thanks in advance for considering this request.

Sincerely,

Doug

Doug McKenzie-Mohr, Ph.D.
Environmental Psychologist

Dr. McKenzie-Mohr is the founder of community-based social marketing and has written and presented extensively on the topic. His work has been featured in the New York Times and his book recommended by Time magazine. We invite you to attend one or both of these workshops, as we are confident that the training provided will fundamentally change the way you think about program delivery.
Evaluations

More than 50,000 program managers have attended workshops on community-based social marketing that Dr. McKenzie-Mohr has delivered internationally. Here are several anonymous evaluations from recent sessions:

“This was the best workshop that I have attended in my 25 years of professional work”
“Fantastic. Simply invaluable”
“Easily the most valuable workshop I’ve ever attended.”
“Outstanding presentation style. Expertise is obvious.”
“Great workshop. Lots of useful tools and information.”
“Outstanding!”
“Much, much better than expected.”
“Great information. Speaker was wonderful.”

Register

Workshop Information & Online Registrations:

https://register.cbsm.com/workshops/workshop-schedule

Please consider forwarding this email to colleagues who might benefit from attending.