Building an Effective Direct Mail Program

Posted by La Salle University on March 23, 2015

The Power of Direct Mail

While someday online fundraising may eclipse direct mail, the latter is still alive and well. Direct mail is responsible for 75% of new donors and most nonprofits receive more than 75% of their total donated revenue through direct mail – so clearly this is an area that demands attention. For the foreseeable future, successful development professionals need to know how to create and implement compelling, but cost-effective, direct mail campaigns. This class will cover the two basic kinds of direct mail activities: donor renewal and donor acquisition, as you work to keep current donors engaged and attract new supporters. Among the key components to be covered are effective writing and design, printing and mailing, mailing lists and stewardship.

When: March 27, 9 am to 4 pm
Where: Beneficial Savings Bank, 1818 Market St., Phila.
Cost: $129 for Members/$159 for Non-Members

Register for Building an Effective Direct Mail Program

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